Recommended Prior Reading: Getting Started with Fublis

Now that your profile is created, it’s time to start adding your press release to Fublis, to be sent to media outlets and publications thereafter.

Also Read: Crafting Your Story: Tips for Brands Seeking Featured Articles

A press release is a written statement issued to the media to announce news, events, or information about a company, organization, or individual. It is a strategic communication tool used to generate publicity and inform the public about newsworthy developments or initiatives. Press releases are typically distributed to journalists, editors, bloggers, and other members of the media to encourage them to cover the story or event and share it with their audience.

They often contain key details such as who, what, when, where, why, and how, along with quotes, facts, and relevant background information. Press releases can cover a wide range of topics, including product launches, company announcements, industry updates, and community initiatives. They are designed to attract attention, spark interest, and generate media coverage, helping organizations to reach a broader audience and enhance their visibility and reputation.

For brands, press releases play a crucial role in amplifying your projects and innovations to a wider audience. These tools enable you to showcase your latest designs, completed projects, or groundbreaking concepts to potential clients, collaborators, and the broader design community. By effectively communicating your achievements and creative endeavours through press releases, you can attract media attention, secure feature stories in industry publications, and enhance your professional visibility and credibility.

Let us now look at the best practices for writing press releases.