Suggested Prior Reading: Creating Project Story

Effectively pitching a project story is a crucial competency for architects aiming to attract media interest and amplify their message. In today’s dynamic media environment, saturated with myriad narratives competing for journalists’ notice, a meticulously crafted pitch holds the key to securing coverage for your project, event, or announcement. It transcends mere dissemination of information—it entails sculpting a captivating storyline, empathizing with journalists’ requirements, and fostering enduring relationships with media connections.