Step 1: Sign in to your Fublis Account.

If you have an account already, login to your account.

Step 2: Click on ‘Create Project Story.’

Step 3: Fill in all of the project details in this form. Make it as detailed as possible. Once done, save the draft and submit your story. Now your project (or product) story is ready to be pitched to publications.

Key Elements in a Project Media Kit

Project Title

When naming your project (or product), tailor the name to your audience and the project’s context. Do your research to avoid using names that are already taken or trademarked. By following these tips, you’ll come up with a name that truly represents and enhances your project’s identity.

 Category

Explore a diverse range of categories including architecture, home decor, and interior design, among others, to ensure your project is appropriately classified. This broad selection enables you to accurately categorize your project based on its unique characteristics and focus areas.

Location

Utilize the dropdown menu to specify the location where the brand is based, a crucial step in optimizing its visibility to journalists seeking region-specific stories.

Image Credits

Mentioning the photographer increases your chances of getting published. A well established photographer already has contacts makes it easier to get featured.

Text Credits

Recognizing the contribution of the writer is crucial in understanding the potential impact of the project description. It’s widely acknowledged that content penned by esteemed writers holds a distinct advantage in the publishing realm, primarily due to the writer’s established networks and connections within the industry.

Project brief

The project brief or concept note acts as the preview text, offering the journalists a glimpse into your project. Crafting a captivating project brief serves as the initial introduction to your project. Within 100-150 words, encapsulate the essence of your project in a way that piques curiosity and sparks interest, ensuring your project shines brightly among the competition.

Project text

You can upload the project description as a Word or PDF doc or use the text editor to draft the project story.

 Photographs

The quality of your photographs plays a pivotal role in capturing the attention of editors and readers alike. Opting for superior imagery significantly enhances the likelihood of your project being featured. Therefore, it’s crucial to select the right photographer who can effectively showcase the most compelling aspects of your work and accentuate its unique selling points

Also read: How to choose the perfect imagery for your project story?

 Audios/Videos

By incorporating multimedia elements, such as videos or audio recordings, you can provide deeper insights into your project, captivating audiences with immersive narratives and visual storytelling.

Tags

Incorporate relevant tags that offer comprehensive information about the project. These tags serve as valuable markers, facilitating easy navigation and efficient categorization of your projects for journalists.

 Media Contact

The media contact dropdown provides a comprehensive list of your team members, affording you the flexibility to select any member, including yourself, to serve as the point of contact for journalists inquiring about your products. The decision of whom to designate as the media contact holds significant weight, as journalists highly value prompt responses to their inquiries. Therefore, it’s imperative to choose your media contact with careful consideration, ensuring that they possess the ability to promptly and effectively address journalists’ questions and requests.

 Media Kit Access

Tailor the level of access you grant to journalists and publications according to your preferences. Utilizing the drop-down menu, you have the option to select from the following access levels:

• Private: You allow selected journalists to view your media kit.
• Open to All: If you wish to allow all the journalists to discover your project, you can choose to keep it ‘Open to All.’ It’s important to note that if the media kit is open to all, you miss the opportunity to offer an exclusive to a selected journalist/publication.