Suggested Prior Reading: How to create a press release?

Rightly pitching a press release is a critical skill when seeking to garner media attention and amplify their message. In today’s fast-paced media landscape, where countless stories vie for journalists’ attention, a well-crafted pitch can make all the difference in securing coverage for your project, event, or announcement. It’s more than just sending out a press release—it’s about crafting a compelling narrative, understanding the needs of journalists, and building relationships with media contacts.