Step 1: Sign in to your Fublis Account.

If you have an account already, login to your account.

Step 2: Click on ‘Create Project Story.’

Step 3: Fill in all of the project details in this form. Make it as detailed as possible. Once done, save the draft and submit your story. Now your project story is ready to be pitched to publications.

Key Elements in a Project Media Kit

Project Title

When naming your architecture project, here are some essential tips to keep in mind. Firstly, make sure the name captures the essence and standout features of your project. Keep it short, easy to remember, and pronounce. Secondly, aim for a name that sparks curiosity or emotion to grab attention. Tailor the name to your audience and the project’s context. Lastly, do your research to avoid using names that are already taken or trademarked. By following these tips, you’ll come up with a name that truly represents and enhances your architecture project’s identity.

Also read: How to name your architecture or interior design project for maximum reach?

How not to name your architecture or interior design project?

 Category

Explore a diverse range of categories including architecture, home decor, and interior design, among others, to ensure your project is appropriately classified. This broad selection enables you to accurately categorize your project based on its unique characteristics and focus areas. Whether it’s architectural innovation, interior design excellence, or creative home decor solutions, selecting the most relevant category enhances the discoverability of your project by aligning it with the interests and preferences of journalists and readers alike.

Area program (Site Area & Built-up Area)

Including essential metrics such as the built-up area and total site area serves a dual purpose, particularly when showcasing your project on platforms like Fublis. By providing these specific details, you facilitate the categorization of your project, making it easier for journalists to discover stories that align with their criteria. This strategic approach enhances the visibility of your project within targeted search parameters, increasing the likelihood of it being noticed and considered for publication.

Location

Utilize the dropdown menu to specify the project’s location, a crucial step in optimizing its visibility to journalists seeking region-specific stories. This categorization streamlines the process of locating your project within a specific geographic area, increasing its accessibility to journalists searching for stories relevant to that region. By providing this essential information upfront, you enhance the chances of your project being discovered and considered for coverage in publications focusing on that particular locale.

Status

Add the project category to the project information form. You can choose amongst the following categories in the dropdown menu:

• Built
• Unbuilt
• Concept

Materials

A comprehensive list of materials helps to make the project story informative.

Building Typology

Select from a comprehensive list of typologies, ranging from residential and commercial to industrial, among others, to accurately categorize your project. This diverse selection allows you to precisely classify your project based on its specific type, enhancing the relevance and visibility of your project, making it more appealing to journalists and readers interested in that particular sector.

Image Credits

Mentioning the photographer increases your chances of getting published. A well established photographer already has contacts makes it easier to get featured.

Text Credits

Recognizing the contribution of the writer is crucial in understanding the potential impact of the project description. It’s widely acknowledged that content penned by esteemed writers holds a distinct advantage in the publishing realm, primarily due to the writer’s established networks and connections within the industry. By acknowledging the writer’s expertise and influence, it becomes evident that their involvement can significantly enhance the visibility and credibility of the project description, potentially increasing its chances of publication.

Render Credits

Be sure to include the name of the visualizer who contributed to rendering captivating images of your project. This acknowledgment not only adds authenticity to your description but also reinforces the collaborative nature of the design process.

Consultants

Acknowledge the contributions of other collaborators, such as HVAC, electrical, and plumbing consultants, in your project media kit. By showcasing the collaborative efforts of these professionals, you not only demonstrate the comprehensive approach to your project but also increase the visibility of your project within the vendor network.

Design Team

Provide recognition to all team members who have played a role in shaping the project. By listing the names of each team member involved, you demonstrate the collective effort and expertise that contributed to the project’s success. From architects to engineers and consultants, highlighting the diverse talents involved adds depth and authenticity to your media kit, resonating positively with both journalists and readers.

Project brief

The project brief or concept note acts as the preview text, offering the journalists a glimpse into your project. Crafting a captivating project brief serves as the initial introduction to your project. It’s the first glimpse they’ll have, setting the tone for further engagement. To stand out amidst the deluge of submissions inundating journalists’ inboxes daily, it’s imperative to create a tantalizing and compelling project brief. Within 100-150 words, encapsulate the essence of your project in a way that piques curiosity and sparks interest, ensuring your project shines brightly among the competition.

Project text

You can upload the project description as a Word or PDF doc or use the text editor to draft the project story.

 Also read: 10 Mistakes to avoid in architectural or design project descriptions

 Photographs

The quality of your photographs plays a pivotal role in capturing the attention of editors and readers alike. Opting for superior imagery significantly enhances the likelihood of your project being featured. Therefore, it’s crucial to select the right photographer who can effectively showcase the most compelling aspects of your work and accentuate its unique selling points. Remember, the photographs serve as a visual representation of your project’s excellence, so investing in top-notch visuals is paramount for securing coveted feature spots.

Also read: How to choose the perfect imagery for your project story?

7 tips to choose the right architectural photographer for your project

 Renderings/Drawings

Enhance your project presentation by uploading renderings and drawings in a variety of formats, ranging from PDF and JPEG to PNGs. It is recommended to include comprehensive elements such as floor plans, elevations, 3D views, and sections to provide journalists with ample information. By offering a diverse array of visuals, you empower journalists to select data that aligns with the specific requirements of their publication, thereby enhancing the relevance and appeal of your project.

 Audios/Videos

Enhance your project information by uploading audio or video content such as walkthroughs, etc. that enriches the storytelling experience. By incorporating multimedia elements, such as videos or audio recordings, you can provide deeper insights into your project, captivating audiences with immersive narratives and visual storytelling.

Tags

Incorporate relevant tags that offer comprehensive information about the project. Consider adding a diverse range of tags based on factors such as location, project typology, design style, materials utilized, and more. These tags serve as valuable markers, facilitating easy navigation and efficient categorization of your projects for journalists.

 Media Contact

The media contact dropdown provides a comprehensive list of your team members, affording you the flexibility to select any member, including yourself, to serve as the point of contact for journalists inquiring about your interior design or architectural projects. The decision of whom to designate as the media contact holds significant weight, as journalists highly value prompt responses to their inquiries. Therefore, it’s imperative to choose your media contact with careful consideration, ensuring that they possess the ability to promptly and effectively address journalists’ questions and requests.

 Media Kit Access

Tailor the level of access you grant to journalists and publications according to your preferences. Utilizing the drop-down menu, you have the option to select from the following access levels:

• Private: Keep the media kit private if you wish to allow access to selected journalists.
• Open to All: If you wish to allow all the journalists to discover your project, you can choose to keep it ‘Open to All.’ It’s important to note that if the media kit is open to all, you miss the opportunity to offer an exclusive to a selected journalist/publication.

Read Next: How to pitch a Project Story?